Craft Beer Variety Packs

You may be taking a trip, going to a party or just relaxing around the house. Chances are you have seen one of these craft beer variety packs that everyone is talking about. Today, there are more breweries in the United States since the 1870’s. It is an exciting time for Americans and beer enthusiasts alike. The options are endless and you might be thinking, how do they get all of these different beers into the box? Let us explain…..


Craft Breweries are growing at a staggering rate. It seems like a new brewery opens up every day. And that’s a good thing. First, the brewery needs to decide.


sam adams bottle

*Samuel Adams: Boston Lager

This Go To Beer™ started it all. Samuel Adams Boston Lager helped lead the American beer revolution, reviving a passion for full-bodied brews that are robust and rich with character.  Since 1984, Samuel Adams Boston Lager has used only the finest hand-selected ingredients to create this perfectly balanced, complex and full-bodied original brew.

OR Cans:

oskar blues can

*Oskar Blues: Dale’s Pale Ale

A Voluminously Hopped Mutha

This voluminously hopped mutha delivers a hoppy nose and assertive-but-balanced flavors of pale malts and citrusy floral hops from start to finish. Oskar Blues launched its canning ops in 2002, brewing and hand-canning Dale’s Pale Ale in the Lyons, ColoRADo, brewpub. America’s first-craft-canned mountain Pale is a hearty, critically acclaimed trailblazer that changed the way craft beer fiends perceive portable beer (6.5 percent ABV and 65 IBUs).

Second: The Beer CASE

There are a million different beer cases, pack patterns and flavor mixes to choose from and the process can be overwhelming. This is the tipping point for most breweries. They will either chose to forge forward or throw their hands up in the air and give up pushing their potential variety pack profits out the door. But, talking with the right people can speed up this process and make your beer variety packing headaches go away.

Top Load Beer Case:

sierra nevada variety pack

*Sierra Nevada: Fall Pack Seasonal Sampler

Fall is a season defined by change, so we loaded this mixed pack to cover whatever the weather may bring. Highlighting a range of flavors including citrusy hops and robust roasted malt, consider these beers our version of fall foliage.

Side Load Beer Can Carton:

redds can variety pack

*Redd’s Pick Different Variety Pack:

  • Includes: Redd’s Strawberry Ale, Redd’s Apple Ale, and Limited Edition Pick Redd’s Hard Iced Tea
  • An exceptionally crisp variety pack
  • Sweet and refreshing taste
  • Crisp clean finish

Third: How to create the variety pack of beer.

This would have been an easy question to answer ten years ago. But times have changed and companies have options.


Most people think that this is the cheapest option. Well, not exactly. Let’s take a look at the basic costs of running a beer hand packing operation packing 2.5 million cases per year.

hand packing line

What does it cost?

  • You will need to hire 30 people. Estimated at $2,000/employee that you hire.
  • These employees will work 40hrs/wk and work 260 days a year. Estimated wages: $624,000 at $10.00/hr

As you can see the brewery or co packing facility has spent over $700,000 and we have not discussed workers compensation claims, insurance, employees quitting or any of the other eight bazillion factors that can come into play. Oh, and this is just year ONE! What happens if you get really, really good at selling variety packs?

OR a Climax Packaging Variety Pack “Rainbow” System

Climax Packaging Variety Pack System Video:
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With the ever-growing popularity of Variety Packs, Climax developed the “Rainbow Solution”, to meet the demands of today’s market. The Climax Rainbow Solution is a fully integrated system of product conveyors, uncasing, single-filing conveyors, lane dividers, star wheels, dividing wheels, packing and sealing equipment.

The Rainbow Solution can produce variety packs consisting of 2, 3, 4, 5 or 6 individual flavors/types into a 12-pack or 24-pack, or most any other combination that may be required at speeds up to 25 cases per minute.If you don’t need that kind of speed, Climax also has two other designs that can produce up to seven or 16 cases per minute that are a little easier on your budget as well.

Rainbow 4-B

*Climax Packaging Machinery 4 flavor Rainbow System for variety packing beverages. This system consists of 4 Climax Indexing Spurs, Climax EUI-48 Uncaser, Climax Mixing System, Climax CR-25 Robotic Packer. (Other options are available.)

Strate Line Rainbow

*Climax Packaging Machinery Strate-Line Rainbow System for variety packing beverages. This system includes: 4 Climax Indexing Spurs, Strate-Line Uncaser, Climax Mixing System and a Climax Strate-Line Case Packer. This system operates up to 7 cases per minute.

What does it cost?

Automated Variety Pack Systems start at $199,000. If you have had any formal or informal mathematics training it will not take you long to figure out which option is the best.

How do you get one of these proven, reliable and durable packaging machinery systems for uncasing, mixing and case packing your unique and growing beer that is sure to increase your production, reduce costs, send sales skyrocketing and make more money for your brewery? It’s simple, follow the directions below and you will be automating your variety pack, mix pack or sample pack packaging lines in no time.

If You Want One Company That Will Stand Behind Your Packaging Machine With Support You Can Count On…

    Climax Packaging Machinery Request A Quote

Email, Or Call Us With Your Questions
(513) 874-1233

Does a Variety Pack “Rainbow” System uncase, mix and package soft drinks, water, juice, energy drinks or any other type of rigid beverage container? Yes


The world leader in uncasing. Climax Packaging Machinery builds uncasers for rigid containers.
Climax EUI Series Uncasers
Climax Packaging Variety Pack Rainbow Systems for beverages.
Variety Pack Systems
Climax Packaging Machinery Soft Case Packer designed for wine and beer bottle packaging and uncasing
Case Packers
Craft Beer and Beverage Cartoning Machine
Beer Can Cartoner